Reflective LCD technology is quite simple: Instead of utilizing a backlight behind the LCD cell to illuminate the display,
each pixel is formed by a diffused mirror making optimal use of available ambient light.
Reflective TFT LCD is full-color displays, which is able to display clearly under the sunlight and consume ultra-low power.
They are perfect solution with outdoor readability and low-power battery operation is required.
Advantage:
Ultra-Low Power
Sunlight readable
Thin & Lightweight
Weather resistant